CLIENT: TIBI
SERVICE: ART DIRECTION, CONTENT DESIGN
PHOTOGRAPHER: PAMELA COOKE
Every Mother's Day, Tibi does a spotlight on Amy Smilovic's wardrobe (the founder of Tibi) and her wardrobe staples for the season. I became obsessed draping these pieces over a chair to give the illusion of a physical person. Still life images were used for email, landing pages, marketing banners, and Instagram.
Tibi is a modern, advanced contemporary brand which caters to a strong, non-trendy, effortless woman. Each Summer, they create a dynamic edit of vacation packing essentials. The idea behind this campaign was to evoke a cool, relaxed, vacation vibe through warm lighting, inviting snake plants, and soft leafy shadows.
To really add life-like qualities to the accessories- a small, round mirror was added into to the mix; - making the shoes and bags seem to be checking themselves out.
