Knott collection 2021
In 2021, Kate Spade New York introduced the Knott Bag collection, which has since become a signature line for the brand, celebrated for its playful color palette, luxurious materials, and versatile silhouettes. For Summer 2021, the creative team partnered with photographer Paula Codoner to produce a vibrant still-life campaign pairing lush florals with the Knott bags. The imagery captured the brand’s joyful, feminine spirit and was featured prominently in the Summer 2021 out-of-home campaign. Placements included a full takeover at Oculus World Trade Center with a 280-foot display, as well as NYC Link LED kiosks and digital shelters across New York City.
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