Katespade.com 2022
In 2022, Kate Spade New York underwent a major brand redesign led by Sylvain. Following the rebrand, the Kate Spade creative team partnered with the digital teams at Tapestry to re-platform and redesign the website to reflect the new visual identity. The project focused not only on translating the refreshed brand system into digital, but also on evolving the user experience—introducing a more intuitive interface, a scalable digital asset library, and a modular CMS framework to streamline content creation. The following pages illustrate the end-to-end customer journey, from marketing email and homepage entry points through product discovery and checkout.
Services
UX/U, Web Design, Brand Strategy, Digital Brand Guidelines, User Research, Launch QA
Homepage
Editorialized PLP
Standard Product focused PLP
PDP
Cart + Checkout
